MICE sector in Marbella - Alanda Marbella Hotel

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MICE sector in Marbella

The congress, convention and incentive (CCI) or business tourism sector has not stopped growing in Marbella and the Costa del Sol in general, due not only to its consideration as an idyllic destination for tourists from all over the world, but also because of the quality of the offer in the services associated with the business sector.

Costa del Sol

Thanks to its gastronomy, climate, beaches and people, Marbella attracts more and more business people every year for team building activities, international conferences, technology exhibitions and events of great national and international prestige. Another proof of the good technological moment that the city is experiencing is the development of a virtual reality video game based in Marbella with historical figures of hours viewed or events on NFT technology, attracting the attention of major brands and national and international media of recognised prestige, which have also put their focus on fashion shows in the virtual world, through the Metaverse Fashion Week that allows to show their garments digitally.

This sector is key to the local economy and is a market that fights against seasonality on a daily basis, as ITC events generate the contracting of multiple services in local companies and their public stay in our hotels all year round.

This is why hotels such as Alanda Marbella have noticed a growing demand from corporate groups from different medical, technological, commercial sectors… who choose us both for their need for a good location like ours, in the heart of Marbella’s Golden Mile, and for the quality of the services we offer to the CCI environment, which allows them to carry out their activity with ease.

Hotel Alanda Marbella

In addition, one of the venues located just a few minutes from our hotel, which hosts congresses, meetings and all kinds of conventions, both nationally and internationally, including team building and networking events, is the Marbella Congress and Exhibition Centre. It has two main areas: one for congresses, where the 15th Legal Congress of the Lawyers ICA Malaga and the International Traveller Made Congress on the `Essence of Luxury Travel´ took place in 2019; and another for exhibitions where concerts such as Paco Montalvo’s `Alma del violin flamenco´or Camela’s new tour to be held next December have taken place. In addition, there are also art exhibitions such as Art Marbella 2020, Marbella Design or the Art Exhibition: Future Collapsed which took place last June, as well as fairs such as the Marbella Design Fair or the Marbella Home Meeting (1st Marbella Construction Show) which will take place at the end of 2022, as well as the famous Job Fair which is held every year.


For this reason and much more, Marbella, and more specifically Alanda Marbella Hotel, has become a luxury destination for the CCI sector and a sure hit for companies that decide to organise their trip to the Costa del Sol. We have 4 restaurants: Manuka (100% natural food), Golden Mile (ideal for social or business meetings), Aceituna (with 5 star breakfasts) and La Pérgola (our seasonal restaurant), several rooms available depending on the needs of the meeting, both with independent spaces and with the flexibility to adapt the set-up to the occasion and 191 rooms and suites with a modern, modern, warm, cosy and comfortable interior design combined with innovative technology that makes your stay an unforgettable experience. In addition, our proximity to the city centre of Malaga, its airport and areas such as Gibraltar, make it easy for international tourism to access all that Marbella has to offer. Will you join us?

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